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Selected work

Going from zero to one with complex problems, challenging but fun

SEO Growth-optimized pages for content discovery and conversion

Redesign of Reelgood's core traffic and W2A top of funnel growth: the title detail pages of its web app — movie, show, season, and episode pages serving as content hubs.

User Research

Data Analysis

Systems Thinking

Design Strategy

SEO Growth-optimized pages for content discovery and conversion

Redesign of Reelgood's core traffic and W2A top of funnel growth: the title detail pages of its web app — movie, show, season, and episode pages serving as content hubs.

User Research

Data Analysis

Visual Language and Design System development

Revamp of Reelgood's Visual Language, a streaming guide that allows over 5M users to browse, search, and watch TV shows and movies from over 150 services.

Visual Language

Design Systems

UX Research

Entertainment industry

Visual Language and Design System development

Revamp of Reelgood's Visual Language, a streaming guide that allows over 5M users to browse, search, and watch TV shows and movies from over 150 services.

Visual Language

Design Systems

Glue, the first Design System in El Salvador

Directed the development and implementation of the design system Glue, the first of its kind in El Salvador, generating cost savings of up to 50% in design and development implementation time.

Leadership

Design Strategy

Design Systems

Fintech industry

Glue, the first Design System in El Salvador

Directed the development and implementation of the design system Glue, the first of its kind in El Salvador, generating cost savings of up to 50% in design and development implementation time.

Leadership

Design Strategy

Design Systems

Fintech industry

Glue, the first Design System in El Salvador

Directed the development and implementation of the design system Glue, the first of its kind in El Salvador, generating cost savings of up to 50% in design and development implementation time.

Leadership

Design Strategy

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