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About me

Based in ★ El Salvador — Working Globally

Complex challenges energize me. I approach them as puzzles to be solved with curiosity and collaborative spirit. This mindset is why cross-functional teams thrive under my leadership—designers feel empowered, engineers are motivated to bring my designs to life, and product managers consider our review sessions 'the best meeting of the week.'

As a believer in design's transformative power, I've lectured at universities, directed training programs for emerging designers, and write monthly in my publication—all aimed at shaping the next generation of creative minds who can navigate the evolving landscape where curiosity, strategy, and technology converge.

During my free time, I embrace my artistic side to get inspired by creating digital illustrations, photography, and music.

My core domains

Product Design

From strategy to implementation and everything in between.

Systems Thinking

Streamlining complex products and processes into streamlined experiences.

Visual Design

High quality craft doesn't happen by chance, I make it my mission.

Leadership

People and projects, putting my Project Management hat on from time to time.

My principles

Quality over quantity

The trickiest part is not forfeiting quantity, but pursuing quality in everything we do, especially when we practice bias towards action.

Communicate early and often

I take ownership of making myself clear and on time; otherwise, solutions might get built on assumptions, and fixing them later will come at a higher cost.

Growth mindset

Becoming proficient at something doesn’t happen overnight. Instead, it occurs in small doses of learning moments on a day-to-day basis.

The sum is better than the parts

Each of us brings unique skills that will produce greater results than any of us alone. Like music, solos are great, but a tight band is always better.

12+

years

40+

products shipped

30+

design mentees

12+

years

40+

products shipped

30+

design mentees