About me

About me

Based in โ˜… El Salvador โ€” Working Globally

My first job was teaching music. I was 18. In one way or another, I've always been a storyteller. Whether in that classroom, playing the guitar, or painting something digitally, the goal was always the same: create an emotional reaction.

Illustration was what pushed me toward design in the first place. Photography followed and never left. The mediums kept changing. The instinct didn't.

Teaching followed, too. Mentoring designers, building a team from scratch, directing training programs. It was never a separate track. It was the same instinct, pointed at a different audience.

Storytellers work in many mediums. Mine became software design, and eventually, it brought everything else back together.

Today I'm the Founding Designer at onBeacon, where I've been building AI-powered product feedback for two years, and Head of Design at Foto, a photography community for people who care deeply about craft. I write about what I'm learning in it depends, a monthly publication I started in 2023.

My principles

My principles

My principles

Embrace non-linear career paths

The detours are often the point. Every medium, discipline, or role you explore becomes context for the work that follows.

Embrace non-linear career paths

The detours are often the point. Every medium, discipline, or role you explore becomes context for the work that follows.

Embrace non-linear career paths

The detours are often the point. Every medium, discipline, or role you explore becomes context for the work that follows.

Learn to speak the language

Become multilingual in data, business, and engineering to expand your perspective on how design creates impact.

Learn to speak the language

Become multilingual in data, business, and engineering to expand your perspective on how design creates impact.

Learn to speak the language

Become multilingual in data, business, and engineering to expand your perspective on how design creates impact.

Develop taste first, master craft second

Build your eye before you build your skills. Judgment about what makes something good is harder to teach than technique, and worth more.

Develop taste first, master craft second

Build your eye before you build your skills. Judgment about what makes something good is harder to teach than technique, and worth more.

Develop taste first, master craft second

Build your eye before you build your skills. Judgment about what makes something good is harder to teach than technique, and worth more.

Relentless curiosity, with bias for action

Turn "what if" into experiments and prototypes instead of just daydreaming about possibilities.

Relentless curiosity, with bias for action

Turn "what if" into experiments and prototypes instead of just daydreaming about possibilities.

Relentless curiosity, with bias for action

Turn "what if" into experiments and prototypes instead of just daydreaming about possibilities.

Tell a great story all the time

My goal has always been the same: create an emotional reaction. The medium changes. The instinct doesn't.

Tell a great story all the time

My goal has always been the same: create an emotional reaction. The medium changes. The instinct doesn't.

Tell a great story all the time

My goal has always been the same: create an emotional reaction. The medium changes. The instinct doesn't.

13+

years

40+

products shipped

30+

essays written

13+

years

40+

products shipped

30+

essays written

ยฉ 2013 - 2026

ยฉ 2013 - 2026

ยฉ 2013 - 2026