AVAILABLE
Hey! I'm
Hey! I'm
Hey! I'm
I help startups to build complex products with high-quality design
I help startups to build complex products with high-quality design
I help startups to build complex products with high-quality design
I'm a passionate Product Designer with 11+ years of experience, leveraging strategic creativity and leadership to elevate products, teams, and businesses.
I'm a passionate Product Designer with 11+ years of experience, leveraging strategic creativity and leadership to elevate products, teams, and businesses.
Collaborations
Collaborations
Collaborations
A bit
About me
A bit
About me
A bit
About me
I thrive solving complex and ambiguous problems through strategic creativity, storytelling, and
high-quality craft, most recently as a Lead Designer at Reelgood.
I've spearheaded 80+ projects globally, from discovery to high-fidelity implementation. Some of my most notable achievements include:
Projects
Selected work
Going from 0 > 1 with complex problems, challenging but fun
Projects
Selected work
Going from 0 > 1 with complex problems, challenging but fun
Projects
Selected work
Going from 0 > 1 with complex problems, challenging but fun
Redesign of Reelgood's core traffic and W2A top of funnel growth: the title detail pages of its web app — movie, show, season, and episode pages serving as content hubs.
User Research
Data Analysis
Systems Thinking
Design Strategy
Redesign of Reelgood's core traffic and W2A top of funnel growth: the title detail pages of its web app — movie, show, season, and episode pages serving as content hubs.
User Research
Data Analysis
Revamp of Reelgood's Visual Language, a streaming guide that allows over 5M users to browse, search, and watch TV shows and movies from over 150 services.
Visual Language
Design Systems
UX Research
Entertainment industry
Revamp of Reelgood's Visual Language, a streaming guide that allows over 5M users to browse, search, and watch TV shows and movies from over 150 services.
Visual Language
Design Systems
Directed the development and implementation of the design system Glue for the Salvadoran Fintech teip, generating cost savings of up to 50% in design and development implementation time.
Leadership
Design Strategy
Design Systems
Fintech industry
Directed the development and implementation of the design system Glue for the Salvadoran Fintech teip, generating cost savings of up to 50% in design and development implementation time.
Leadership
Design Strategy
Directed the development and implementation of the design system Glue for the Salvadoran Fintech teip, generating cost savings of up to 50% in design and development implementation time.
Leadership
Design Strategy
Design Systems
Fintech industry
Led end-to-end Product Design initiatives of core operations for the marketing, invoicing, and BBO business units of the Miami HEAT basketball team of the NBA, turning legacy systems into streamlined decision-making tools.
Product Design
Product Discovery
Design Systems
Sports industry
Led end-to-end Product Design initiatives of core operations for the marketing, invoicing, and BBO business units of the Miami HEAT basketball team of the NBA, turning legacy systems into streamlined decision-making tools.
Product Design
Product Discovery
But wait, there's more!
Side projects
Contributions to the design and tech communities to share, help, and learn with others
But wait, there's more!
Side projects
Contributions to the design and tech communities to share, help, and learn with others
But wait, there's more!
Side projects
Contributions to the design and tech communities to share, help, and learn with others
Monthly publication about the journey of complex challenges for designers, creators, and innovators
Writing
Monthly publication about the journey of complex challenges for designers, creators, and innovators
Writing
Monthly publication about the journey of complex challenges for designers, creators, and innovators
Writing
Community in Latam for anyone interested in software design, regardless of their background
Community
Community in Latam for anyone interested in software design, regardless of their background
Community
Community in Latam for anyone interested in software design, regardless of their background
Community
Free quality UI component library meticulously tailored to align with Mantine's React architecture
UI Kit
Community Resource
Free quality UI component library meticulously tailored to align with Mantine's React architecture
UI Kit
Community Resource
Free quality UI component library meticulously tailored to align with Mantine's React architecture
UI Kit
Community Resource
UI Kit and component library initiative I led back in 2020 to launch its v1.0
UI Kit
Component library
UI Kit and component library initiative I led back in 2020 to launch its v1.0
UI Kit
Component library
UI Kit and component library initiative I led back in 2020 to launch its v1.0
UI Kit
Component library
11+
years
80+
projects
30+
design mentees
11+
years
80+
projects
30+
design mentees
Why do I like puzzles?
Why do I like puzzles?
Why do I like puzzles?
Because it allows me to be curious and have fun.
That's why engineers are eager to build my designs and PMs call our reviews "the best meeting of the week."
Because it allows me to be curious and have fun.
That's why engineers are eager to build my designs and PMs call our reviews "the best meeting of the week."
Because it allows me to be curious and have fun. That's why engineers are eager to build my designs and PMs call our reviews "the best meeting of the week."
Contact
Let's talk!
I'm excited to collaborate creating delightful experiences and high-quality products.
Drop me a message at:
hi @ laurie fyi
Contact
Let's talk!
I'm excited to collaborate creating delightful experiences and high-quality products.
Drop me a message at:
hi @ laurie fyi
© 2013 - 2024
© 2013 - 2024
© 2013 - 2024