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ZoneCam_001

Pixel loaded image

ZoneCam_001

Laura Escobar

Laura Escobar

Storyteller & product builder

Storyteller
& product builder

I connect the dots between product and design, following my curiosity into ideas I've always wanted to make and couldn't until now.

Founding designer at onBeacon, shaping how AI agents turn behavioral science and product data into ready-to-test prototypes. I'm also building Foto, a bootstrapped photography community.

Collaboration greatest hits

Collaboration greatest hits

Collaboration greatest hits

A bit

about me

A bit

about me

A bit

about me

I design software for people who make things:
photographers at Foto, designers and product teams at onBeacon. They care deeply about their craft, and so do I.

What shapes how I work:

  • Start with a what-if, then put it to the test

  • Know what to build, and understand all of its layers

  • Diagnose with data, but operate on intuition by understanding the product and its users

  • Build small tools for the joy of it, and give them personality

  • Write about my ongoing learnings in it depends

14+

years

40+

products shipped

40+

essays written

14+

years

40+

products shipped

40+

essays written

ยฉ 2013 - 2026

ยฉ 2013 - 2026

ยฉ 2013 - 2026