I thrive where "it depends" is the only real answer, partnering with founding teams to go from hypothesis to memorable experiences through rapid experimentation.
Currently shaping how AI helps product teams to make confident decisions at onBeacon, and building a better photography community at Foto.
As a storyteller turned designer, I see opportunities where others see obstacles. I've spent over a decade turning ambiguity into business impact, shipping products by testing assumptions rather than following templates.
What I bring to early-stage teams:
Shape product vision through rapid experimentation, not endless strategy docs
Turn wild hypotheses into testable prototypes within days
Bridge design, engineering, and business with fluent technical communication
Build design culture that thrives on learning over perfection
