Hey! I'm

Hey! I'm

Hey! I'm

Laura Escobar
Laura Escobar
Laura Escobar

,

,

,

a storyteller turned product designer with strategic creativity

a storyteller turned product designer with strategic creativity

a storyteller turned product designer with strategic creativity

I’m an expert at leading end-to-end product design for complex challenges, crafting high-quality products to impact the bottom line.

Currently working at the intersection of design tooling and AI at DesignPro.

I’m an expert at leading end-to-end product design for complex challenges, crafting high-quality products to impact the bottom line.

Currently working at the intersection of design tooling and AI at DesignPro.

Collaborations

Collaborations

Collaborations

Projects

Selected work

Going from 0 > 1 with complex problems, challenging but fun

Projects

Selected work

Going from 0 > 1 with complex problems, challenging but fun

Projects

Selected work

Going from 0 > 1 with complex problems, challenging but fun

Redesign of Reelgood's core traffic and W2A top of funnel growth: the title detail pages of its web app — movie, show, season, and episode pages serving as content hubs.

User Research

Data Analysis

Systems Thinking

Design Strategy

Redesign of Reelgood's core traffic and W2A top of funnel growth: the title detail pages of its web app — movie, show, season, and episode pages serving as content hubs.

User Research

Data Analysis

Redesign of Reelgood's core traffic and W2A top of funnel growth: the title detail pages of its web app — movie, show, season, and episode pages serving as content hubs.

User Research

Data Analysis

Systems Thinking

Design Strategy

Revamp of Reelgood's Visual Language, a streaming guide that allows over 5M users to browse, search, and watch TV shows and movies from over 150 services.

Visual Language

Design Systems

UX Research

Entertainment industry

Revamp of Reelgood's Visual Language, a streaming guide that allows over 5M users to browse, search, and watch TV shows and movies from over 150 services.

Visual Language

Design Systems

Revamp of Reelgood's Visual Language, a streaming guide that allows over 5M users to browse, search, and watch TV shows and movies from over 150 services.

Visual Language

Design Systems

UX Research

Entertainment industry

Directed the development and implementation of the design system Glue for the Salvadoran Fintech teip, generating cost savings of up to 50% in design and development implementation time.

Leadership

Design Strategy

Design Systems

Fintech industry

Directed the development and implementation of the design system Glue for the Salvadoran Fintech teip, generating cost savings of up to 50% in design and development implementation time.

Leadership

Design Strategy

Directed the development and implementation of the design system Glue for the Salvadoran Fintech teip, generating cost savings of up to 50% in design and development implementation time.

Leadership

Design Strategy

Design Systems

Fintech industry

Led end-to-end Product Design initiatives of core operations for the marketing, invoicing, and BBO business units of the Miami HEAT basketball team of the NBA, turning legacy systems into streamlined decision-making tools.

Product Design

Product Discovery

Design Systems

Sports industry

Led end-to-end Product Design initiatives of core operations for the marketing, invoicing, and BBO business units of the Miami HEAT basketball team of the NBA, turning legacy systems into streamlined decision-making tools.

Product Design

Product Discovery

Led end-to-end Product Design initiatives of core operations for the marketing, invoicing, and BBO business units of the Miami HEAT basketball team of the NBA, turning legacy systems into streamlined decision-making tools.

Product Design

Product Discovery

Design Systems

Sports industry

A bit

About me

A bit

About me

A bit

About me

I'm a passionate Product Designer with 12+ years of experience. I leverage strategic creativity, business thinking, and leadership to level up products, build high-performing teams, and impact the business.

Complex challenges are like puzzles to me. It allows me to be curious and have fun. That's why designers thrive in a collaborative culture, engineers are eager to build my designs, and PMs call our reviews "the best meeting of the week."

I'm a passionate Product Designer with 12+ years of experience. I leverage strategic creativity, business thinking, and leadership to level up products, build high-performing teams, and impact the business.

Complex challenges are like puzzles to me. It allows me to be curious and have fun. That's why designers thrive in a collaborative culture, engineers are eager to build my designs, and PMs call our reviews "the best meeting of the week."

12+

years

80+

projects

30+

design mentees

12+

years

80+

projects

30+

design mentees

Contact

Let's talk!

I'm excited to collaborate creating delightful experiences and high-quality products.

Drop me a message at:

hi @ laurie fyi

Based in

★ El Salvador

I can talk for hours about

🎨 📷 & 🎸

Until next time! ✌️

Contact

Let's talk!

I'm excited to collaborate creating delightful experiences and high-quality products.

Drop me a message at:

hi @ laurie fyi

Based in

★ El Salvador

I can talk for hours about

🎨 📷 & 🎸

Until next time! ✌️

Contact

Let's talk!

I'm excited to collaborate creating delightful experiences and high-quality products.

Drop me a message at:

hi @ laurie fyi

Based in

★ El Salvador

I can talk for hours about

🎨 📷 & 🎸

Until next time! ✌️

© 2013 - 2024

© 2013 - 2024

© 2013 - 2024