Hey! I'm
Hey! I'm
Hey! I'm
,
,
,
a storyteller turned product designer with strategic creativity
a storyteller turned product designer with strategic creativity
a storyteller turned product designer with strategic creativity
I’m an expert at leading end-to-end product design for complex challenges, crafting high-quality products to impact the bottom line.
Currently working at the intersection of design tooling and AI at DesignPro.
I’m an expert at leading end-to-end product design for complex challenges, crafting high-quality products to impact the bottom line.
Currently working at the intersection of design tooling and AI at DesignPro.
Collaborations
Collaborations
Collaborations
Projects
Selected work
Going from 0 > 1 with complex problems, challenging but fun
Projects
Selected work
Going from 0 > 1 with complex problems, challenging but fun
Projects
Selected work
Going from 0 > 1 with complex problems, challenging but fun
Redesign of Reelgood's core traffic and W2A top of funnel growth: the title detail pages of its web app — movie, show, season, and episode pages serving as content hubs.
User Research
Data Analysis
Systems Thinking
Design Strategy
Redesign of Reelgood's core traffic and W2A top of funnel growth: the title detail pages of its web app — movie, show, season, and episode pages serving as content hubs.
User Research
Data Analysis
Redesign of Reelgood's core traffic and W2A top of funnel growth: the title detail pages of its web app — movie, show, season, and episode pages serving as content hubs.
User Research
Data Analysis
Systems Thinking
Design Strategy
Revamp of Reelgood's Visual Language, a streaming guide that allows over 5M users to browse, search, and watch TV shows and movies from over 150 services.
Visual Language
Design Systems
UX Research
Entertainment industry
Revamp of Reelgood's Visual Language, a streaming guide that allows over 5M users to browse, search, and watch TV shows and movies from over 150 services.
Visual Language
Design Systems
Revamp of Reelgood's Visual Language, a streaming guide that allows over 5M users to browse, search, and watch TV shows and movies from over 150 services.
Visual Language
Design Systems
UX Research
Entertainment industry
Directed the development and implementation of the design system Glue for the Salvadoran Fintech teip, generating cost savings of up to 50% in design and development implementation time.
Leadership
Design Strategy
Design Systems
Fintech industry
Directed the development and implementation of the design system Glue for the Salvadoran Fintech teip, generating cost savings of up to 50% in design and development implementation time.
Leadership
Design Strategy
Directed the development and implementation of the design system Glue for the Salvadoran Fintech teip, generating cost savings of up to 50% in design and development implementation time.
Leadership
Design Strategy
Design Systems
Fintech industry
Led end-to-end Product Design initiatives of core operations for the marketing, invoicing, and BBO business units of the Miami HEAT basketball team of the NBA, turning legacy systems into streamlined decision-making tools.
Product Design
Product Discovery
Design Systems
Sports industry
Led end-to-end Product Design initiatives of core operations for the marketing, invoicing, and BBO business units of the Miami HEAT basketball team of the NBA, turning legacy systems into streamlined decision-making tools.
Product Design
Product Discovery
Led end-to-end Product Design initiatives of core operations for the marketing, invoicing, and BBO business units of the Miami HEAT basketball team of the NBA, turning legacy systems into streamlined decision-making tools.
Product Design
Product Discovery
Design Systems
Sports industry
A bit
About me
A bit
About me
A bit
About me
I'm a passionate Product Designer with 11+ years of experience. I leverage strategic creativity, business thinking, and leadership to level up products, build high-performing teams, and impact the businesses.
Complex challenges are like puzzles to me. It allows me to be curious and have fun. That's why designers thrive in a collaborative culture, engineers are eager to build my designs, and PMs call our reviews "the best meeting of the week."
I'm a passionate Product Designer with 11+ years of experience. I leverage strategic creativity, business thinking, and leadership to level up products, build high-performing teams, and impact the businesses.
Complex challenges are like puzzles to me. It allows me to be curious and have fun. That's why designers thrive in a collaborative culture, engineers are eager to build my designs, and PMs call our reviews "the best meeting of the week."
11+
years
80+
projects
30+
design mentees
11+
years
80+
projects
30+
design mentees
Contact
Let's talk!
I'm excited to collaborate creating delightful experiences and high-quality products.
Drop me a message at:
hi @ laurie fyi
Contact
Let's talk!
I'm excited to collaborate creating delightful experiences and high-quality products.
Drop me a message at:
hi @ laurie fyi
© 2013 - 2024
© 2013 - 2024
© 2013 - 2024